Keynotes

Alan Rosenblatt, Ph.D

Engaging Influencers with Twitter in the Age of Obama
Your first thought might be to grow as large a Twitter audience as possible, but it often makes more sense to get the right audience to follow you, even if it is a smaller one. For a think tank like the Center for American Progress, we target our Twitter audience with a strategy designed to influence influencers. We maximize our ability to reach and engage influencers on Twitter by not only focusing on which staff tweets for us and how our institutional channels amplify them, but also by identifying the right influencers and using an array of Twitter tools to effectively engage them.
When successful, this strategy gets our ideas and brand into conversations key influencers are having with their communities, some influencing broad constituencies who shape the public discourse, others directly influencing policymakers. How do we do it?



Paul Greenberg
President, The 56 Group (US)

The future of CRM:
Innovation in the Age of the Social Everything
Paul Greenberg zal zijn nieuwste inzichten met ons delen.

Onderwerpen die onder andere aan de orde zullen komen: klantgestuurde innovatie en manieren waarop samenwerking met klanten kan worden gerealiseerd. Aan de hand van een aantal sprekende praktijkvoorbeelden
zal hij uit de doeken doen op welke wijze sommige organisaties dat reeds weten te realiseren.

Naast inspiratie zult zeker ook concrete ideëen opdoen waarmee u in eigen organisatie aan de slag kan gaan.